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PHILIPS
MUSEUM

Transforming a factory museum into a tourist experience fit for royalty

We guided Philips on its ‘Journey to Tomorrow’, reimagining its prestigious factory museum to appeal to an international audience of technophiles and tourists alike.

We guided Philips on its ‘Journey to Tomorrow’, reimagining its prestigious factory museum to appeal to an international audience of technophiles and tourists alike.

Showcasing Philips’ excellence in innovation, our experience featured new and old products alongside a guiding audio and video narrative, attracting over 45,000 visitors in its first year of operation and enjoying an 88% VG/Excellent rating on Trip A

Showcasing Philips’ excellence in innovation, our experience featured new and old products alongside a guiding audio and video narrative, attracting over 45,000 visitors in its first year of operation and enjoying an 88% VG/Excellent rating on Trip Advisor.

Fans of the new museum included Dutch newspaper NRC Handelsblad (4-star review), the IVCA (Best International Entertainment Experience), and Queen Beatrix of the Netherlands.

Fans of the new museum included Dutch newspaper NRC Handelsblad (4-star review), the IVCA (Best International Entertainment Experience), and Queen Beatrix of the Netherlands.

Philips heritage products in display units at a brand experience centre event/Creative exhibtion design/Brand experience/TFI Lodestar
Guests interacting with displays at the Philips brand museum/Creative exhibition Design/Brand experience/TFI Lodestar